Paula's Choice | Shop Paula's Choice

Welcome to {{site_name}}! New customers can explore the latest offers.

Limited-Time Offers

Save more with exclusive coupons and flash deals.

Hurry, Offer Ends Soon

Worth a closer look

7% Ectoin + Hyaluronic Acid Milky Hydrating Serum

A next-gen, milky hydrating serum with 7% ectoin, 7x hyaluronic Acid & glycogen that delivers 7 barrier benefits in 1 drop. Clinically proven to soothe, help protect, restore resilience & visibly repa

$28.60 $44.00

Explore the products

Shop by Category

• Apparel
• Beauty
• body lotion
• hydrating hand serum
• Products
• refills + concentrates

All Products

Most chosen

Extra Strength Anti-Redness Exfoliating Solution With 2% Salicylic Acid

$22.20 $37.00

PRO Retinaldehyde Dual-Retinoid Treatment

$48.28 $68.00

Hyaluronic Acid + Ceramide Dietary Supplement

$29.40 $42.00

Pore Normalizing Cleanser

$18.76 $28.00

PRO Retinaldehyde Dual-Retinoid Treatment

$46.24 $68.00

2% BHA Lotion Exfoliant

$27.75 $37.00

SHINE STOPPER Instant Matte Finish with MICROSPONGE Technology

$17.36 $28.00

Oil-Free Moisturizer

$29.40 $42.00

Pro-Collagen Peptide Plumping Moisturizer

$29.40 $49.00

8% AHA Gel Exfoliant

$24.05 $37.00

Explore the products

Keep exploring

Extra Strength Anti-Redness Exfoliating Solution With 2% Salicylic Acid

$22.20 $37.00

PRO Retinaldehyde Dual-Retinoid Treatment

$48.28 $68.00

Hyaluronic Acid + Ceramide Dietary Supplement

$29.40 $42.00

Pore Normalizing Cleanser

$18.76 $28.00

PRO Retinaldehyde Dual-Retinoid Treatment

$46.24 $68.00

2% BHA Lotion Exfoliant

$27.75 $37.00

SHINE STOPPER Instant Matte Finish with MICROSPONGE Technology

$17.36 $28.00

Oil-Free Moisturizer

$29.40 $42.00

Pro-Collagen Peptide Plumping Moisturizer

$29.40 $49.00

8% AHA Gel Exfoliant

$24.05 $37.00

Explore the products

Product review examples

Includes AI-generated content. Purchases have not been verified.

Two weeks in and the flaky patches around my nose are actually gone, which nothing else has managed. The retinol is surprisingly gentle for a concentrate, no stinging at all, and it's rich enough that I can skip a separate moisturizer on most nights.

Hannah ★★★★★

Super Antioxidant Concentrate Serum with Retinol

My skin gets oily by noon usually, but this serum sinks in fast and leaves that balanced matte feel without any tightness. The retinol is definitely gentle enough for daily use, and I've noticed fewer breakouts around my chin after about three weeks.

Alexander ★★★★★

Super Antioxidant Concentrate Serum with Retinol

My skin looks noticeably brighter after two weeks of using this, and it layers beautifully under my moisturizer without any greasy feeling. The hydration boost is real—my makeup goes on smoother now, and I love that a little goes a long way.

Eli O. ★★★★★

Ultra-Light Super Antioxidant Concentrate Serum

The texture is unlike any other eye cream I've tried—it's a thick balm that melts in and stays put all night. By morning, the area looks noticeably brighter and feels deeply hydrated, even after just a few uses.

Lucy E. ★★★★★

Anti-Aging Eye Cream

Woke up after the first use and my skin actually looked lit from within, not just greasy. The rich, silky texture sinks in overnight without any sticky residue, and my dull patches are noticeably smoother and more hydrated.

Richard ★★★★★

Radiance Renewal Mask

• When it ships - For shipped products · Standard Shipping · United States. Handling (business days): 0–1; Transit (business days): 7–15.
• Delivery costs - Standard Shipping · United States: $0.00
• Returning an item - United States · Return window (days after delivery): 30. Return postage: Seller pays.
• Contact - [email protected]